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Advertising Council pulls up HUL, Dabur, Airtel, Amazon for misleading ads
Posted on: 27-10-2017 , 12:50:PM | DY365 Bureau

 Image for representational purpose only. Source : Internet


The Advertising Standard Council of India (ASCI) had received 193 complaints of misleading advertisements and had upheld complaints against 114 misleading ads in August, including Hindustan Unilever (HUL), Bharti Airtel, Amazon and Dabur India.

The Customer Complaints Council (CCC) of the Advertising Standard Council of India (ASCI) had pulled up HUL advertisements for its Dove Hair fall Shampoo stating that the advertisements depicting lesser hair fall for Dove were misleading and shows too much exxageration.

HUL was also asked to stop its Fair and Lovely anti-marks treatment advertisement, which claimed 100 per cent marks reduction.

The advertisements of Airtel which claims of its Rs 244 tariff that said "unlimited local plus STD Airtel call 1GB/day 4G/3G/2G for 70 days (On 4G HS 4G SIM)", was misleading by ambiguity and exaggeration as Airtel did not clarify if the quoted benefit claimed is indeed unlimited for local and STD or capped at a particular limit.

The parachute advanced coconut hair oil communication by Amazon was also pulled up as the ad claims that the MRP of the product is Rs 149 and is offered at a discounted price of Rs 142, whereas the actual MRP of the product is Rs 135.

The Odomos ad by Dabur claiming “yani machoro se best protection and isliye na machine se, na coil se, best protection sirf Dabur Odomos se”, is not substantiated and misleading by exaggeration, according to ASCI.


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