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Baba Ramdev's Patanjali to launch packaged drinking water 'Divya Jal' sourced directly from the Himalayas
Posted on: 31-08-2017 , 12:12:PM | DY365 Bureau

Yoga Guru Baba Ramdev’s Patanjali will launch pure Packaged Drinking Water ‘Divya Jal’ sourced directly from the foothills of the Himalayas.

Initially the product will be only available across North India but the company’s will make Divya Jal available nationwide over the next three to six months, said Ramdev’s spokesperson, S.K. Tijarawala.

The sales target for 2018-19 is Rs1,000 crore.

Patanjali will start the bottling of drinking water at its factories in Haridwar and Lucknow, said Tijarawala.

Patanjali plans to look at other options like third-party contract with bottling industries and joint ventures, and may also look at reviving stressed bottling plants as volume grows, he added.

 
 

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