India’s fastest-growing ayurvedic consumer products brand, Baba Ramdev’s “Patanjali Ayurved” is in talks with e-commerce majors firms such as Amazon, and Flipkart, among some others for partnerships to boost their online sales.

“We are talking to all these companies to see how we can partner with them to grow our business,” said Acharya Balkrishna, managing director of Patanjali.

Patanjali already sells online through its own website, but wants the power of ecommerce platforms behind it.