Acid attack survivor becomes brand ambassador of Viva N Diva
Posted on: 11-01-2016 , 10:45:AM | DY365 Bureau
Jan 11, 2016- Clothing brand Viva N Diva has signed acid attack survivor Laxmi as their ambassador. The initiative marks the beginning of a campaign, led by Viva N Diva, in which more acid attack survivors will get the chance to be faces of different brands.
"Such initiatives change mindset. I have personally experienced it when I got my first anchoring assignment. When we walked the ramp during a programme organised by Hindustan Times in Lucknow, people supported us. I am sure this initiative will also bring about a positive change," Laxmi said.
Officials of Viva N Diva said they were motivated to provide acid attack survivors a platform through which they could shed the tag of being a victim.
It may be noted that acid attack survivors, in 2014, first walked the ramp at the HT Woman Awards function in Lucknow.