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Blow to IPL: Pepsi wants to withdraw as title sponsor
Posted on: 09-10-2015 , 12:28:PM | DY365 Bureau

Oct 9, 2015- According to reports by a leading daily, beverage giant Pepsi Co has sent a notice to the Board of Control for Cricket in India expressing willingness to withdraw as the title sponsor of the Indian Premier League. 
The reason for this has been termed as the spot-fixing controversy that maligned the league.
According to the report, PepsiCo has informed IPL's chief operating officer Sundar Raman about its intention to withdraw from the title sponsorship for which it had paid Rs 396 crore ($71.77 million) for the period 2013-2017.
The IPL COO is believed to have informed newly elected BCCI president Shashank Manohar about the latest development.
The BCCI will take up PepsiCo's notice during its working committee meeting in Mumbai on October 18.

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